WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Gianni Versace SpA, Camping

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This image is uncommonly straightforward in its sexuality, as the fashion industry prefers ambiguity a sense of "allure" when it comes to homosexuality. These two men are provocatively posed, with nearly exposed butts, as they cuddle and sleep together next to a tent on a camping trip.

Company
Gianni Versace SpA
Brand
Versace
Industry
Fashion/Apparel
Media Outlet
Print
Country
Spain United States
Region
Europe
Agency
Gianni Versace in-house
AdRespect Themes
User Comments
Leslie
It's the clashing patterns that irritate me... The ad certainly does not make me want to buy Versace's product. Besides, why would you sleep naked on the grass if you had a blanket or a mat or something beside you!?

David C. Jr.
I like that it's promoting equality and that its cute and such but their is just something about it that irritates me. I can't quite put my finger on it.

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