Lifetime Entertainment Services, Reunion-Kiss
A promotional ad supporting the cable "network for women" -- and, as the common joke goes, for gay men too -- tries to elicit memories with a slice of modern day reality.
The camera (in first-person point-of-view) moves toward a man at a class reunion party. A female voiceover says, "Lifetime brings you more emotion in one week than when you saw your old boyfriend and he introduced you...to HIS boyfriend."
Both men are flamboyantly dressed in all red and have wide smiles, then one gives the other a peck on the cheek. (Doesn't everyone do that to their partner when they're introduced to others?)
"It's a week of bittersweet reunions," the voiceover continues, listing programs on the network (including openly lesbian Ellen DeGeneres' "Ellen").
The closing shot, from the first-person camera view, is now on the floor looking up and the two men are waving air into the woman's face -- implying she fainted from the shock.
The commercial (also with a non-kiss version) ran on ABC after 9:30, so children wouldn't be exposed to such a racey idea. Although it included "Ellen" in the program lineup, this isn't a particularly progressive ad. Despite its light hearted intentions, the men were stereotypically feminine and the woman's faint seems a bit unlikely.
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