National Lottery, Little Black Dress
Mum enters the peaceful living room, where Dad is clipping his Bonsai plant and their two daughters watch telly.
"Somebody's been wearing my little black dress," she says to the girls, with her finger sticking through a tear. "Now...which one of you is it?" The golden hand of God points at Dad and booms, "It's you!" A brief image appears of him in the dress as a scream is heard and he says, "It's me, it's me!"
The announcer for the lottery then says, "This Saturday it could be you." There is a definite double meaning here-- screams of winning, along with the shock of Dad in Mum's dress.
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User Comments
Andrea James
I thought this was funny, though the religious implications give it an odd spin. I assume the divine hand is present in the campaign.
Martin
The hand out of the sky is the symbol of the British National Lottery. On the lottery tickets they have an image of a large fist with one finger sticking out and the logo "It could be you." So even though it might be a representation of God, I think it is really the logo of the Lottery.
Cliff
I think the commercial would have been fine if it didn't have the hand of God in it. This makes it judgmental.
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