Associated Food Stores, The Kiss

A young bagger employee happily carries a bag of dog food to an older woman's shopping cart. A voice-over says, "At Associated Food Stores, we've made a whole new commitment to customer service."

Very appreciative of the boy's service, the woman (who looks like a stereotypical aunt) locks him into a big, long forceful kiss, as his arms flail helplessly. Just when she lets him go, an older burly man with a beard begins to walk toward the employee with open arms and a huge smile. The employee is severely alarmed at the thought and turns away from the man with a look of shock on his face as the narrator says, "I think our customers like it."

The scene ends with the narrator stating: "For your family, only the best."

While some may argue that the employee didn't want to be kissed by anyone, the punchline of this ad for Associated, headquartered in Salt Lake City, is that he will be kissed by a man -- which is supposed to be considered worse than an unattractive, older woman.

Associated Food Stores was presented with the award for Best Television Commercials in the nation, as voted by the National Grocers Association (NGA).