WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Fleet Boston Financial Corp., Recognizing the Uniqueness of Each Individual

Members:

2002 Print Report A Problem

This is a crossover ad that speaks about diversity and pictures consumers.

The text reads, "At Fleet, we see diversity as a strength in both the workplace and the marketplace. We are proud of our gay and lesbian employees and the tremendous contribution they make to our team and are pleased to have the opportunity to serve the gay and lesbian community."

Company
Fleet Boston Financial Corp.
Brand
Fleet
Industry
Financial Services
Media Outlet
Print
Country
United States
Region
North America, US Regional,
Agency
unknown
AdRespect Themes
User Comments
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