WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

MCI, Wedding

Members:

At a wedding dance, John Stamos (the spokesman for long distance discount number 10-10-987, also TV star of "Full House") is tapped on the shoulder by a woman asking, "Can I cut in?" it turns out to be a significantly shorter grandma.

"Sure," he replies. "You look just like my third husband," the octogenarian says with a smile, looking up at him.

A series of women of all sizes and ages dance with him, discussing the advantages of the phone service.

Now dancing slowly with the bride, Stamos is interrupted when the groom asks, "Hey, can I cut in?" Stamos agrees, and grabs the groom, who is slightly surprised, as he clearly meant to dance with his bride. Stamos puts his head against the groom's and closes his eyes romantically.

This neutral handling is appreciated, as it could easily have been played for horror by either party -- Stamos or the groom. Instead, Stamos seems to enjoy himself.

However, according to some viewers, the ending with the groom was removed after the commercial began airing. (MCI has declined any comments about the ad, nor would it release it to Commercial Closet, claiming the spot had completed its run.)

User Comments
Beth Avila
John Stamos is an AWESOME spokesman, and he made this ad FUN, not at all offensive. MCI should be glad to have someone with his talents representing them--he comes across as warm, down to earth, and he displays a marvelous tongue-in-cheek sense of humor. Add that to his stunning looks, and it is win/win all the way around--especially for the females in the viewing audience. Hope to see more of his ads in the future! We love you, John!

Beth Avila
John Stamos is an AWESOME spokesman, and he made this ad FUN, not at all offensive. MCI should be glad to have someone of his talents representing them -- he comes across as warm, down to earth, and displays a marvelous tongue-in-cheek sense of humor. Add that to his stunning looks, and it is win/win all the way around -- especially for females in the viewing audience. Hope to see more of his ads in the future! We love you, John!

David Knodel
I saw this commercial air in the evenings for about a month on the USA network. They aired both versions about the same number of times (when I was watching).

Don
Huh! It wasn't until I read this overview that I saw the groom being surprised---when I saw this ad on TV, it always struck me as the groom asking Stamos. Slightly absurd either way, but I suppose this one makes more sense than my way. :)

Michael Susi
My partner and I saw this ad on TNT every night for about a week before the ending was snipped. Now it runs without the slow dance at the end.