CORA Verlag GmbH & Co., In Tiffany Novels He's Not Gay
This print ad for a romance paperback novels line, called Tiffany, carries the headline, "Bei Tiffany ist er nicht schwul," which translates to "In Tiffany novels he is not gay."
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Olaf Apel
I am also not 100% sure if "neutral" is the right category. But: Gays are not welcome in Tiffany novels because their audience is female and heterosexual. The ad plays, of course, with the fact, that some women say that the most attractive men, unfortunately for them, are gay.
Stef
Gays are not welcome in Tiffany novels. What's good in this ad?
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