WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

IBM Corp., Chelsea/Provincetown/The Castro/Armonk

Members:

2003 Print Report A Problem

This print ad is IBM's most specifically gay print ad to date. With the headline "Chelsea, Provincetown, The Castro, Armonk" its intent is to list classically gay places, and mingle in it's headquarters town in Westchester County, suburban New York.

Coincidentally, it pictures two of Commercial Closet's board members, Sarah Siegel and Joseph Bertolotti (center), who are both Program Directors of GLBT Sales and Talent, leading up the GLBT sales outreach for IBM.

Company
IBM Corp.
Brand
IBM
Industry
Computers/Software/Tech
Media Outlet
Print
Country
United States
Region
North America
Agency
Ogilvy & Mather Worldwide
AdRespect Themes
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