Dodo Co., Crowded Sidewalk
On a busy city sidewalk, in front of a large billboard advertising Dodo makeup featuring the transgendered spokesperson Harisu, two attractive women bump into each other and cause one to drop her facial makeup powder compact.
The woman is dazzled by the person she's bumped into -- either because of her beauty or that she's recognized it is Harisu, the Dodo model. They both bend over to pick it up at the same time and her hand touches Harisu's hand lingeringly. The model smiles and struts away, continuing down the street.
Taking the American example of Mac cosmetics and RuPaul one step further, Dodo's extensive use of Harisu as a glamorous transgender model is unparalleled anywhere in the world, both for the lack of sensationalism and that even a transgendered person can represent the height of beauty for a mainstream women's product on television.
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