Knight Ridder, Cowboy

I agree with Sterling. I do not see one thing wrong with portraying straight men in uncomfortable situations brought on by their stupidity. If these men acted out violently or made some kind of negative comments, then i might see why they would be negative ads, but merely putting anyone in an awkward situation is not consideration to claim ads unjust, whether it be gay related or not.

I agree with John and Sterling and I'm a gay guy.

So, it's not offensive because it's just about a straight guy becoming uncomfortable.

Alright, let's redo the scenario: a gay man suddenly finds his drink replaced by what, a Budweiser, (little umbrellas are so gay).
Then, a woman makes a pass at him, or there's a stripper on the bar, and he's realizes the gay bar is now straight.

Oh yes, the ad's really funny if the storyline is reversed. The ad relies on gay stereotypes and the fear based on a "Deliverance" myth of straight vulnerability to gay predation.

I found this ad to be funny. Especially at the point of immediate transformation. I agree with the first two comments that it is ok to portray uncomfortable straight guys because of their stupidity, but I feel it is still somewhat negative. Gays aren't portrayed positively or portrayed as neutrals and equals. Nothing bad is said about the gay dancers; however, the emotions do portray negativity, especially, to already homophobic heterosexuals. I've seen ads such as these among straight friends of mine and the negativity is picked up right away. The "ewww gays are disgusting" resentment is brought up right away, and their homophobic feelings are reinforced. Straights may get a chuckle or two from it, but from what I have seen, they tend to carry that negative resentment longer. Unfortunately, most males my age (18-20), in my area, show homophobia.

I'm begining to see the pattern with this site. If someone is not, himself, gay and is thrust into a gay situation, it is seen as a 'negative' portrayal of being gay. Never mind that much humor is based in uncomfortable situations, the mere idea that a straight guy would be less than comfortable to find himself with a cowboy stripper thrusting his privates into the straight guy's face is not only unfunny, but is offensive.
While you're being incredibly over sensitive about things like this, please try to remember that, if your party line is that homosexuality is not a choice, then heterosexuality isn't either and the discomfort and surprise of a straight guy being in an unexpected gay situation can actually be portrayed without it being 'homophobic'. I hate chocolate mint flavor and spit it out if I accidently eat a 'thin mint' style thing. This is greatly humorous to those who witness my distress, but no one interprets it as a negative statement about those who like thin mints.