Yahoo!, Park Bum

A disheveled young man waking up as voiceover says, “You can’t trust late nights.”

A bridegroom-to-be in a practical joke, the man is actually tied naked to a tree, as voiceover continues, “You can’t trust your mates.” An older man, wearing a purple hat and scarf walking a tiny dog, grins with interest at the man's derrière and the groom nervously smiles then turns in fear. The ad closes by saying, “You can only trust yourself. Rely on you. Visit Yahoo Personal Finance.” The scene recalls the 1977 movie "The Choirboys."

The ad created by Euro RSCG Wnek Gosper, London, was pulled following protests by high-profile members of the gay community, including openly gay talk host Graham Norton, and other individuals to the Independent Television Commission, a British regulatory group.

Yahoo UK spokeswoman Georgia Douglas says, "The advert was intended as a light hearted insight into a stereotypical British stag night prank and was certainly not meant to cause offense, however we take customer feedback very seriously."

Yahoo has since edited out the leering man and is airing the new version.