Claxson, Football Game
Five men watch a football (soccer) game. When a winning goal is scored, the men all jump up in celebration.
But quickly the happiness of the game transforms to happiness with the physical contact and soon their hugs and kisses turns into something more sexual, though their clothes stay on.
The ad supports gay themed programming, including "Queer As Folk," on a satellite network.
The ad's creative director Gabriel Sagel says that the sexuality of the commercial was not a problem for viewers. "For our standards, it was not a problem. Indeed, the public adored it, we got great reviews from gay and non-gay acquaintances and friends."
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User Comments
Oliver Broad
This ad should be watched broadcasted between all major football matches around the world, it is a great way of breaking taboos.
Alessandro Cintoli
I would like to show this commercial to my male co-workers who say that soccer is a sport for straight men. I wonder what they would say when they see these supporters having an impromptu orgy! I really enjoyed this commercial, because it suggests that sex among men (irrespective of their actual orientation) MAY happen and it is nothing to be ashamed, or afraid, of.
Scott Smith
I thought that the commercial was funny. The guys were not bad looking either. It was not vulgar, it was playful. If only everyone in the world saw the gay lifestyle in such a playful, happy way, the world would be a lot happier.
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