WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

American Airlines, Choice

Members:

2000 Social Media Report A Problem

Though it resisted actual advertising for years while it courted the gay market through sponsorships and events, American's first online ad campaign, carried on gay.com, touted its place in the community.

Company
American Airlines
Brand
American Airlines
Industry
Airlines
Media Outlet
Social Media
Country
United States
Region
North America
Agency
TM Advertising/Temerlin-McClain
AdRespect Themes
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