WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

Unilever, Train

Members:

2001 Television 80% Report A Problem

It is remarkable that an entire ad campaign is dedicated to the gay couple, with a supportive portrayal of a same-sex couple. But the humor could have been more sophisticated and aimed at issues other than stereotypes.

Yet the intent was to leverage the idea that gay men are tastemakers.

Company
Unilever
Brand
Iglo
Industry
Packaged Foods
Media Outlet
Television
Country
Germany
Region
Europe
Agency
McCann
AdRespect Themes

Same-Sex Couples/Families

Sissies

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