WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Fox Broadcasting Co., Figure Skating Referees

Members:

A man outside an arena tries to buy tickets to an event but the ticket agent says, "There's no hockey game tonight, the players are in Nagano," a reference to the winter Olympics.

Still, the buyer hears music inside the arena, which turns out to be two male hockey referees who are gracefully figure skating together as a "couple."

Playing on the humor of two men skating together as a man and women would, the ad is a surprisingly neutral handling of the subject for the otherwise macho sport of hockey.

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