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Expedia Group, Going Places With Ken - Super Bowl

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2026 Television 85% Report A Problem

This ad that appeared during the Super Bowl stars the famous counterpart to the Mattel Barbie doll is Ken, who nonetheless has long been interpreted as a gay icon, particularly following the 1993 release of "Earring Magic Ken," which became the best-selling Ken doll in history.

Ken travels alone to a variety of places like Tokyo and Italy. (His luggage even contains a travel book for gay destination Palm Springs.) Toward the end, Ken drives in a yellow car with a long yellow scarf.

Company
Expedia Group
Brand
Expedia
Industry
Dot-com
Media Outlet
Television
Country
United States
Region
US National
Agency
BUCK
AdRespect Themes

Camp/Gay Drag

Gay Vague

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