WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

The Hershey Company, Happiness is the Real Gold - Jason Brown/Olympics

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2026 Television 100% Report A Problem

Featuring gay male figure skater Jason Brown, Hershey's first major campaign in 8 years comes ahead of the Olympics, featuring limited-edition chocolate medals wrapped in gold foil. The Olympians, who normally bite the gold medal, in this case bite the chocolate medal.

Hershey’s has been a Team USA sponsor since 2015.

Company
The Hershey Company
Brand
Hershey's Kisses
Industry
Confectionery/Candy/Gum
Media Outlet
Television
Country
United States
Region
US National
Agency
Arnold Worldwide
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