Karo Pharma, This Is Me. This Is My Space.

"This is my space," a series of trans voiceovers states, as a series of trans treat their bodies to E45 lotion, bubble baths and hair removal.

"A place to take off my armor and wash away the noise. My space to hurt and to heal. Where I exist, where I can be reborn. Where I can be comfortable in my skin."

The campaign won the Ch4 Diversity in Advertising Award and will be backed by over £1 million worth of commercial advertising airtime on the Channel 4 network.

“We’re proud to share this first of a kind portrayal of trans women on their journey to becoming more comfortable in their skin, shining a light on the realities – both painful and joyful – involved. In doing so, we hope to create visibility and empathy for all trans people. E45 has always been a brand for everyone,” says Sally Perry, Global Skin Health Category Director on E45 at Karo Healthcare.