WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

PepsiCo, Bold Love

Members:

A female couple drive under the moonlight at night. One eats Doritos as the other declares, "I love you so much." Her girlfriend counters, "How much?"

She says that she would introduce her as her girlfriend to her family, even though her parents and grandmother would stop talking to her. She would want her girlfriend to come to her job every day with flowers, even if that meant she'd get fired. She'd marry her, even if that meant they would have half the number of guests (indicating her own family wouldn't be there).

The ad ends on statistics citing many ways the LGBTQ community faces discrimination in society.

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