WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

McDonald's Corp., Knowing Their Order (Super Bowl)

Members:

With the Super Bowl so close to Valentine’s Day this year, McDonald’s served up a real-life gay couple and others talking about how they know their loved one’s favorite McDonald’s meal.

“His order is a 20-piece Chicken McNugget,” says one young man about the other, as they hold hands. “Knowing their order is a sign of loving them.”

You’ll be forgiven for missing this queer pair since they appear less often compared to the other couples. In fact, all media attention has been lavished on celebrities Cardi B and Offset who star in the ad.

(Starting Feb. 14, McDonald’s food fans will be able to purchase a “celebrity meal” from Cardi B and Offset — the chain’s first ever duo celebrity meal. It’s a cheeseburger, BBQ sauce and a large Coke for her, and a Quarter Pounder with cheese and a large Hi-C Orange Lavaburst for him.)

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