WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

Anheuser-Busch InBev, 6 for 6 Pack

Members:

2020 Television 85% Report A Problem

Michelob asks, “what if we could help farmers by having a beer?” The ad purports to help farmers transition six square feet of farmland to organic pasture by donating a portion of sales to farmers seeking to switch to organic farming.

Then, in a complete disconnect, the ad shows a large group voguing in the courtyard of an abandoned building. "If everyone who moves like them gets one, all of this can turn organic."

Company
Anheuser-Busch InBev
Brand
Michelob Ultra Pure Gold
Industry
Alcoholic Beverages
Media Outlet
Television
Country
United States
Region
US National
Agency
FCB Worldwide
AdRespect Themes

Camp/Gay Drag

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