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RSVP Vacations, Dreamwave

Members:

1999 Television Report A Problem

RSVP ran a series of three 30 second spots on Bravo when it ran (and re-ran) the Ellen DeGenres Story.

The ads did not use models, but are shots of gay and lesbian guests enjoying RSVP Vacations. According to RSVP's director of marketing Paul Figlmiller, "This lends an intimacy and realness to the affection which is unusual."

This commercial has no voiceover, but includes the graphics "Freedom," "Adventure," "Romance" and "Relaxation." The images are romantic and include a kiss from two men and women holding hands.

Company
RSVP Vacations
Brand
RSVP Vacations
Industry
Travel/Tourism Bureaus
Media Outlet
Television
Country
United States
Region
North America
Agency
RSVP in-house
AdRespect Themes
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