Campbell Soup Co., Home for the Holidays
It’s one of a series of ads produced by Swanson featuring professional chefs’ favorite holiday recipes. But according to the anti-gay American Family Association, the ads require an immediate response due to using gay family.
Thankfully, according to Ad Age,
Campbell made no apologies for the series of ads, which it said is its first in any LGBT publication, and instead took a decisive stance on the criticism. “Our position on this is pretty straightforward,” said company rep Anthony Sanzio. “Inclusion and diversity play an important role in our business, and that fact is reflected in our marketing plan. For more than a century, people from all walks for life have enjoyed Campbell’s products, and we will continue to try to communicate in ways that are meaningful and relevant to them.”
He added: “Our plans for the Swanson brand include additional placements in The Advocate.”
Filter Ads
Nothing here - be the first to comment!