Alberto-Culver Co., Ditka's Rules
This ad -- from the same company that makes Alberto V05 hair products, Sugar Twin and Static Guard -- tries to set itself apart as a MEN'S hair spray.
The star of the print ad is football star Mike Ditka, a longtime coach for the Chicago Bears and now the New Orleans Saints; he is also a widely-known National Football League commentator on network television. Ditka is the only active NFL coach in the Hall of Fame.
In it's masculine endeavor, the ad (Newsweek, Sept. 1, 2000) comes off as borderline homophobic by having the aging Ditka proclaim, "No stylist named Pierre. No going to the powder room with your friends. And never use 'girly' hair spray."