WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Cadbury Schweppes, Kiss Cool

Members:

2005 Television 100% Report A Problem

A piece of gum appears to be generating something like an electric current.

A girl tries the gum, and is warped into a haystack where's she's kissing a man. The man is then warped onto the driver's seat of a car where he is kissing another girl. After this kiss, the new girl is suddenly on a sofa kissing a different man, who is already kissing a different girl in the shower. This girl is quickly shown in a nightclub kissing a different man. She then proceeds to kiss another woman, to the man's shock and amusement.

The ad earns an Equal rating for nonchalantly including a female-female kiss and the reaction to the two girls kissing at the end of the video isn't one of condemnation.

Company
Cadbury Schweppes
Brand
Stimorol
Industry
Confectionery/Candy/Gum
Media Outlet
Television
Country
Denmark
Region
Europe
Agency
Duckling A/S
AdRespect Themes

Same-Sex Affection

GLBT Inclusion

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