WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Los Angeles County Department of Health Services/AIDS Healthcare Foundation, Pool Meeting

Members:

The ad shows a couple of gay men hanging out at a pool, and a personified syphilis lesion floats alongside them. The headline reads, "Syphilis Sores Monthly Meeting."

The floating sore has a thought bubble which provides further information about syphilis and informs the audience about the correlation between syphilis, HIV, and crystal meth. Beneath the illustration is the name of the organization's website where further resources can be accessed.

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