WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

BMW/Bayerische Motoren Werke AG, Being Out Has Never Been So In

Members:

2004 Print Report A Problem

Company
BMW/Bayerische Motoren Werke AG
Brand
BMW
Industry
Automotive
Media Outlet
Print
Country
United States
Region
North America, US Regional,
Agency
MergeMedia Group
AdRespect Themes
User Comments
Joe LaMuraglia
This is an example of a non-gay-friendly brand being advertised to the GLBT market. Because it is a dealer ad, BMW corporate probably had nothing to do with it. I wonder though, how many GLBT buyers assumed BMW was gay-friendly because of this ad?

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