Nando's, Tailgunner


A conservatively dressed older man and woman sitting in a restaurant seem to be looking at a menu when the woman elbows her husband to notice the camera in their presence.

"Today's special at Nando's is the Nando's Choice," the man. says to the camera. "Full chicken, large chips and large salad for just 50 rand."

"It's just 50 rand," chimes his wife.

"Don't think we've just taken up this offer, she's invited our neighbor Nathan and his companion to join us. There they are now."

Nathan and his middle-aged partner are the perfect picture of a gay stereotype. One is wearing a large, flashy scarf tied around his neck and purple shirt -- both are wearing too much jewelery and are limp wristed. They swish over to the table and join the old couple, one with his hand on the other's shoulder.

The man says, "So Nathan, my children tell me you were a tailgunner. I was a military man myself."

The "tailgunner" line is used as the final joke of the commercial, since the old man didn't pick up on the fact that Nathan was obviously gay instead of a "military man." With the combination of a classic stereotyped portrayal and a gay slur, this commercial's jokes hit great lows.

Nandos operates 122 Portuguese style restaurants in countries across Africa, also including Canada, Australia, Saudi Arabia, Malasia and Israel.

South Africa has of course had a dramatic social and cultural turnaround in recent years. Up until 1976, the country actually banned all TV, fearing it might keep people away from church. Progressiveness has now become a hallmark. Since the lifting of Apartheid, gays are now protected by federal law.

User Comments
Max Shultz
Although the gay men fit many stereotypes, they do not fit one of the biggest stereotypes: They are not promiscuous. They appear to be a monogamous gay couple. Besides, I have met gay people who "swish, lisp, and limp their wrists". They deserve to be loved and respected just as much as everyone else. It was nice that the older straight couple in the commercial were friends with the gay couple. It was a somewhat neutral ad. The good and the bad in this ad cancel each other out.

Fredrick Bertz
Although I did not like or dislike the ad, I felt it had a unique commentary on being gay in society. No matter how stereotypical and obvious you may be, unless you actually say something, some people are so blind that they will not see what is in front of their face until they are explicitly told.

It's not such a bad advert. Why, oh why are we so sensitive these days? Do we really feel so inadequate that we have to overreact to the slightest perceived slight?

Todd Hill
I can just imagine the discussion at the ad agency that created this colossal turd: Fred: "Hey George! Have you got any inspirational ideas? I'm really having trouble coming up with something humourous for the Nando's Restaurants account."

George: Hey, I know, Fred! Let's use a swishy-bum-stabbers gag. I don't think it's ever before been used in advertising! It's bound to become a classic - mincing fags always get loads o' laffs ya know!"

Fred: "Wow! Why didn't I think of that? Gee thanks George. Now I know why they pay YOU the big bucks!"

George: "No problem Fred. Hey - why not use the ol' "tailgunner" slang - that's sure to get lotsa guffaws..."

Hated it! Stupid homophobia.