JetBlue Airways, Inches

A pilot in a white shirt walks up to a urinal next to another in a blue shirt, who is already doing his business.

The white-shirted pilot looks down at the other's appendage and says, "Woah! Jet Blue, huh?" The other smiles and agrees, then looks down at the other pilot's penis and, making an "inch" sign with his fingers, says, "American, huh?"

He pulls up his fly, flushes and leaves as the other now looks down insecurely at himself.

Referring to the widely advertised extra leg room (or penile length) from American Airlines, the announcer then asks, "What's five inches when you can have DirecTV, new planes and leather seats?"

While there is little actual gayness in this never-aired bathroom humor ad (it remains a concept the client didn't proceed with), there is no homophobia either in the way it is handled in the story.