Citigroup, Old Man Hug
A young man helps an elderly fellow change a tire on the side of a busy freeway. The older man, not knowing what to offer the guy for his gratitude, decides to offer a lengthy hug to the reluctant fellow.
As cars go by, they begin honking and hollering at the two, jokingly, as if it were romantic, and the younger man (facing oncoming traffic) blanches uncomfortably at all the attention.
While this joke would have worked with an older woman in his place, the ad instead chooses the more homophobic humor of another man to heighten the joke.
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I want to assure you that I am not a person who believes that every statement or commercial has to be politically correct; nothing could be further from the truth. However, in the case of this particular commercial, I believe it is especially harmful in the message it sends to young people that it is OK to harass those who engage in same-sex demonstration of affection, and that it is not OK to express physical affection to people of the same sex. I know that Citigroup, Citicorp and Citibank have a generally good record in regard to human rights, civil rights, and equality for your employees and customers. This is why I was particularly appalled to see this kind of trash coming from your company. I have gone ahead and cancelled my accounts with Citibank and will be encouraging my family and acquaintances to do likewise. I would like this commercial to be pulled immediately. It is unconscionable for you to let this kind of 'all-in-good-fun,' lighthearted representation go on masking and condoning a thinly veiled and particularly insidious form of hate.