WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Abercrombie & Fitch, Strip

Members:

A group of guys (and a few girls) are enthusiastically watching and helping another guy strip down to his A&F underwear, in the Fall 2002 issue of A&F Quarterly, the company's own "megalogue."

A&F Quarterly has regularly experienced controversy in its megalogues over depictions of nudity and the use of alcohol, due to the brand's popularity with youth. The publication is now sold in its retail stores with a plastic covering only to those over 18 years old.

Industry
Media Outlet
Region
Agency
AdRespect Themes
User Comments
Sadiq Sheraze
This is by far one of the sexiest pictures that I have ever layed eyes on. Not becasue it consists of a gorgeous Greek-god like body, but becuase it captures the temptation and curiosity of both men and women.

Daniel
I love the way it seems to show all the guys faces while only showing 1 of the 2 girls in the entire picture. Makes you wonder about how it's supposed to be portrayed. With all that said, the two guys who do A&F's photography are wonderful!

Greg
This is a harmless fun shot of a bunch of drunk guys with one getting his drawers janked....so freakin' what?

Christopher Lee
There is a purity in this ad. Whether it is drunk guys streaking or the drunk girl flashing the guys or the drunk guy stripping: for the consumer of Abercrombie & Fitch, these experiences are not unfamiliar. I went to a school that had a huge frat row and when you went into a bar you saw this type of behavior. It was beer-fueled good-natured fun. I think this picture takes good times and makes them beautiful.

Chuck Turner
Great ad, but geared solely to 25ish crowd. I think it'd work with equally hunky 45ish models!

Farraro Sutton
Fun and whimsical at the same time. Great ad!

Tim
This looks like a typical frat-guy party, say, after a big football game that their team won. And it's obviously the same central model in both shots, but the crowd looks different, as if it was done in separate poses instead of all at once.
I also find it very appealing and erotic. Makes me wonder if the guys are just having drunken fun, or if some might have ulterior motives for this behavior?

James A. Clark Jr.
RIGHT ON!!!

Billy
This picture is such a great ad, it shows people having fun and gets people ready for the "big" night.