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Chupa Chups, Only Thing Straight About It is the Stick

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2001 Print Report A Problem

After flirting with the idea for a while, this somewhat campy ad marks the entry of Chupa Chups into gay media.

Chupa explored the idea first in 1999, when it began airing a TV commercial featuring a motorcycle cop who kisses a male driver. Another had a photo booth with a man kissed by others including a man.

It was preceded in 1996 by the company's introductory campaign that included a gay couple.

Company
Chupa Chups
Brand
Chupa Chups
Industry
Confectionery/Candy/Gum
Media Outlet
Print
Country
United States
Region
North America
Agency
DDB Needham Worldwide
AdRespect Themes
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