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Prudential Insurance Company of America, Gals

Members:

2000 Print Report A Problem

While other financial services such as Aetna Life & Casualty, Chase Manhattan Corp., Citibank and Merrill Lynch & Co. have tested the market, few have made the leap to gay-specific campaigns.

But as the financial services category becomes more crowded, some players such as Prudential are creating more tailored messages like this one.

Company
Prudential Insurance Company of America
Brand
Prudential
Industry
Financial Services
Media Outlet
Print
Country
United States
Region
North America
Agency
unknown
AdRespect Themes
User Comments
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