WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Fleet Boston Financial Corp., What's So Unusual About That?

Members:

This ad would otherwise be very everyday if it had a man and woman together; instead it shows not only a female couple but pregnant with baby too!

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User Comments
Cece Benjamin
I love the IDEA behind the ad -- what they're trying to get at... but it doesn't really do it for me since they don't look like a couple. I guess you could say my gaydar didn't go off on this one...

Chuck Turner
I see a loving couple committed both to the present and the future. This ad would encourage me to consider the advertiser.