Sabre Group, Want To Be In Control?

A trendy-looking gay man with hipster hair is biting a rope, looking cat-like with eyes transfixed on the camera lens.

The text reads, "Want to be in control? You decide how hard you want it. Fudge has all the stuff you need to be in control, whether you like it soft or hard, we've got you covered."

This is a gay-targeted sample of Fudge's latest "Just Add Hair" campaign.