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Christian Dior, Sailing

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1982 Print Report A Problem

Christian Dior created a campaign featuring two men, The Wizard and Oliver, along with their female companion the Mouth, that caused some controversy as it implied a bisexual three-way among them. The campaign, which ran from 1982-1984, showed their escapades together, later leading to marriage between two of them, and a despondent "best man," as seen in this installment on a ship.

The ads appeared in publications from Vogue to Playboy.

The text for this ad reads, “And so the Diors sailed off into married life with their faithful best man aboard.”

Company
Christian Dior
Brand
Christian Dior
Industry
Fashion/Apparel
Media Outlet
Print
Country
United States
Region
North America
Agency
Lansdowne Advertising
AdRespect Themes
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