WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Aetna, Information Is the Best Medicine

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2003 Print Report A Problem

Company
Aetna
Brand
Aetna
Industry
Financial Services
Media Outlet
Print
Country
United States
Region
North America
Agency
Grey Worldwide
AdRespect Themes
User Comments
Betty S.
I think it is advertising technique to make the two women look very similar- especially their eyes. This way, you can mold their relationship to the way you want to see it- sisters, or partners.

Audrey Gilles
I don't really read this as gay advertising. That is, if they are indeed trying to reach a queer market, they are not hitting their mark as a lesbian target. Looks like affection between sisters at a semi-formal event.

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