WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

The Pillsbury Co., It's All About Preference

Members:

In a play on words about "sexual preference," this Haagen Dazs ad offers eight flavors of ice cream and announces that "It's all about preference." The tagline asks, "Too much pleasure?"

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JWT
AdRespect Themes
User Comments
Anna Castanha
There's a mistake here. The right way to define is "orientation". It is not a matter of preference. Nobody chooses to be heterosexual, neither gay.