Fuji Heavy Industries, Support Comes Standard - Eco-Challenge


This ad ties in to the Subaru sponsorship of Team EcoSubaru, the first gay & lesbian team to compete in the Eco-Challenge, an adventure race and reality TV program.

The team includes Rodger McFarlane, a former executive director of GMHC, author and theater producer, as well as Ilana Lobet, Susan Murphy and Pamela Fletcher.

(Subaru Canada came in No. 8 and Subaru USA ranked No. 9 in the official results.)

USA Network, PBS and Discovery Channel broadcasted features on Team Eco-Subaru and Eco-Challenge Fiji. On PBS, it was on the gay news magazine program "In The Life." (The episode is titled "Stealing Home.")

In the supporting print ad, Subaru also points out its heritage as the first automaker to offer domestic partner benefits, contribute the Human Rights Campaign, sponsor numerous gay & lesbian athletic and cultural events (including Commercial Closet), become a presenting sponsor of the 2003 AIDS Lifecycle, and a founding sponsor of the Rainbow Endowment.

The ad includes a sponsorship with Orbitz for drawing for a free trip.

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