Kelkoo, Comparing Is Normal

This print campaign was accompanied by TV and bar advertising, which included providing rulers in men's rooms -- a reference to the comparison shopping site.

The TV features a six-foot-tall hunk and the second a five-foot-tall nerd, spending a penny in the gent's toilets of a nightclub. The smaller of the men glances over to compare the size of his 'tackle' with that of his neighbor's. His falls into hysterical laughter, accompanied by the line "Comparing is natural… and it's reassuring. Kelkoo.com -- compare prices before you buy."