Unilever, Transition Body Lotion
A woman getting ready to go somewhere, faces lots of abnormally sized scenarios, from an oversized toilet, towel and doorknob, to a tiny or giant lipstick. She leaves the apartment and can barely walk through the hallway, whose ceiling is too low for her.
On International Transgender Day, Ogilvy Singapore & Vaseline launched the world’s first transition body lotion, created with & for transgender people, in Thailand, with one of the largest populations of transgender people.
Created in collaboration with Thailand's transgender community, the product was made to address the unique skin challenges faced during and after the transition process, including uneven skin tone, proneness to allergies, sensitivity to light, dullness, and irritation.
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