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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless

Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.

James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.

About the Commercial Closet

AdRespect Founder
AdRespect Founder

AdRespect founder Michael Wilke has charted the emergence of gay marketing and advertising as a business journalist and nonprofit leader since 1992. His work is widely cited by college textbooks and news agencies, and he is credited with coining the popular term "gay vague" by major newspapers.

Wilke is Founding Executive Director of Commercial Closet Association, launched in New York City in May 2001 and now renamed AdRespect. He travels regularly across the U.S. and overseas with a training for corporations that has appeared at numerous Fortune 500 companies and ad agencies, and he serves as Senior US Consultant for Out Now Consulting, based in The Netherlands.

Wilke studied journalism at the School of Visual Arts in New York City, and earned a masters of marketing at Zicklin Business School of Baruch College-City University of New York.

He was a business reporter at Advertising Age for over four years and has written about gay advertising and media for The New York Times, Adweek, Brandweek, The Advocate, Haymarket's Revolution marketing magazine and Inside Media. Wilke has appeared frequently as a guest on national news networks, internationally on CNN and the BBC, and on "Entertainment Tonight," "Extra!" and VH1. Wilke also worked as a news producer for New York City's WNBC-TV web site, and helped launch CBSHealthwatch.com (later merged with WebMD) as a project director.

He won a Gay & Lesbian Alliance Against Defamation (GLAAD) Media Award and was one of OUT magazine's OUT 100 in 2001 for his extensive coverage of gay advertising issues. In 2004, Girlfriends magazine selected him for its "Men We Love" issue. Wilke has also served as an advertising judge for the ANA Multicultural Excellence Awards, a Crain Lecturer at Northwestern University's Medill School of Journalism, and was a Hearst Professional in Residence fellowship at the University of Colorado at Boulder.

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