WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a FavoriteSave as a FavoriteSave as a FavoriteSave as a Favorite

Company: General Motors Corp.
    View Company Scorecard / Contact Company
Brand: DIRECTV
Ad Title: I Love You
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: Deutsch
Year: 2000, 2001
Target: Mainstream
Ad Spotter: Mark Bradson
Company: General Motors Corp.
    View Company Scorecard / Contact Company
Brand: DIRECTV
Ad Title: I Love You
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: Deutsch
Year: 2000, 2001
Target: Mainstream
Ad Spotter: Mark Bradson
Company: General Motors Corp.
    View Company Scorecard / Contact Company
Brand: DIRECTV
Ad Title: I Love You
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: Deutsch
Year: 2000, 2001
Target: Mainstream
Ad Spotter: Mark Bradson
Company: General Motors Corp.
    View Company Scorecard / Contact Company
Brand: DIRECTV
Ad Title: I Love You
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: Deutsch
Year: 2000, 2001
Target: Mainstream
Ad Spotter: Mark Bradson
none

Theme(s)

Same-Sex Affection

LGBTQ+ Inclusion

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

Atop a customer's home, an installer adjusts the antenna for a new subscriber, and announces the service's benefits at the same time.

The male customer asks questions about the service, including whether it carries football.

"Up to 13 NFL games every Sunday if you want 'em," says the installer. Directly below, the grateful customer wells up with happiness and says, "I love you."

The installer, with a smile as if he's heard it many times before, replies, "I know, sir."

At the end, the customer has followed him up the ladder -- a bit like a stalker -- and says "Hi." The installer now looks very nervous.

It is the first of two campaigns for the brand that make gay references. The other features Tennessee Titans star Jevon Kearse, who slaps the installer on the butt and causes him to leave in a hurry.

none

Be the first to comment on this ad!
none



Break Through
Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: North America, US Regional
Year: 2003



Cadillac's Road to Success: Catherine Opie
Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: US National
Year: 2008

AdRespect Score:


Life. Liberty. And the Pursuit.
Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: North America
Year: 2007



Major Pride
Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: North America, US Regional
Year: 2004



The Road To Success - Anita
Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: North America
Year: 2007

AdRespect Score:


The Road To Success - Jeffrey
Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: North America
Year: 2007

AdRespect Score:


The Road To Success - Linda
Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: North America
Year: 2007

AdRespect Score:


The Road To Success - Rubin
Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: North America
Year: 2007

AdRespect Score:


#TheNew - Olympics
Company: General Motors Corp.
Brand: Chevrolet
Country: United States
Region: US National
Year: 2014

AdRespect Score:


Proud to Find New Roads
Company: General Motors Corp.
Brand: Chevrolet Bolt
Country: United States
Region: US National
Year: 2023

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments