WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: ViiV Healthcare
    View Company Scorecard / Contact Company
Brand: Dovato
Ad Title: Detect This: Leo
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2022
Target: Gays & Mainstream
Company: ViiV Healthcare
    View Company Scorecard / Contact Company
Brand: Dovato
Ad Title: Detect This: Leo
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2022
Target: Gays & Mainstream
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Theme(s)

Age Diversity

Racial Diversity

 Theme Breakdown

AdRespect Score: 
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A variety of diverse, gay men appear in this spot endorsing the product, starting with Leo who is listed as an "artist & HIV activist."

Then Morgan, an over-50 man called a "community healthcare advisor" is shown helping paint a community mural that communicates "U=U" or Undetectable=Untransmittable.

He is followed by Jovon (who is listed as a "nature lover") who is shown walking and holding hands with his boyfriend and other friends in a creek.

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