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Company: El Corte Inglés
    View Company Scorecard / Contact Company
Brand: El Corte Inglés
Ad Title: Wrapping
Business Category: Retail
Media Outlets: Television
Country: Spain
Region: Europe
Agency: unknown
Year: 2016
Target: Gays & Mainstream


Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Two men struggle to wrap their kid’s school books. One says to the other, "Darling, let me, you’ve got glue on your hands." Their son, who is watching TV on the floor with a friend, says, "See? I told you it wouldn’t be quicker with two dads!"

A Catholic group in Spain, HazteOir.org, objected to the online ad, which disappeared shortly after it appeared.

An El Cortes Ingles spokesperson told the El Pais newspaper that the ad and others in the campaign were removed because the company no longer had the rights to the music and the commercials were only intended to be used for a few weeks during back-to-school anyway.


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