AdRespect Advertising Education Program | WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY - Video Ad Library: Intuit - TurboTax

Company: Intuit
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Brand: TurboTax
Ad Title: Millionaire?
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2022
Target: Gays & Mainstream

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Same-Sex Couples/Families

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A man is at home with his partner and jumps up to shout that he's a millionaire. At a club celebrating with lots of friends, he suddenly discovers he's no longer a millionaire and the party stops. At a dreary office, the cycle repeats itself.

He apparently has a lot of crypto currency, causing the repeated millionaire-not millionaire cycle. The TurboTax Live professional helps him unpack his box at work, putting a photo of him and his partner back onto his desk.

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