WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Biktarvy
Ad Title: Dimitry
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2022
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Biktarvy
Ad Title: Dimitry
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2022
Target: Gays & Mainstream
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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A man named Dimitri (not an actor) is shown at work, and he is followed through his day, including as he gets ready to go out for the evening. In the closing shot, Dimitri has a romantic rooftop dinner and kisses his date.

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