WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Biktarvy
Ad Title: Dimitri
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: Digitas Health Life Brands
Year: 2022
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Biktarvy
Ad Title: Dimitri
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: Digitas Health Life Brands
Year: 2022
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Biktarvy
Ad Title: Dimitri
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: Digitas Health Life Brands
Year: 2022
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Biktarvy
Ad Title: Dimitri
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: Digitas Health Life Brands
Year: 2022
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Real LGBTQ+ Person

Same-Sex Affection

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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In this HIV treatment drug ad, a man named Dimitri (not an actor) is shown at work, and he is followed through his day, including as he gets ready to go out for the evening. In the closing shot, Dimitri has a romantic rooftop dinner and kisses his date.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.