WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Open To All
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Brand: LGBTQ Awareness
Ad Title: License to Discriminate
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: US National
Agency: Movement Advancement Project
Year: 2017
Target: Mainstream
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Theme(s)

Consciousness Raising

 Theme Breakdown

AdRespect Score: 
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This spot depicts how a ruling allowing discrimination in Masterpiece Cakeshop vs. Colorado Civil Rights Commission before the U.S. Supreme Court, could be used to support discrimination not just against LGBT people, but others as well—and in a wider array of settings.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.