WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: John Lewis Partnership
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Brand: John Lewis & Partners
Ad Title: Let Life Happen
Business Category: Retail
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Adam & Eve/DDB
Year: 2021
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Multiple Gender Expressions

 Theme Breakdown

AdRespect Score: 
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A boy dressed up in his mother’s clothes, makeup and jewelry dramatically dances around the house to the tune of Stevie Nicks' song, "Edge of Seventeen." He proceeds to wreck the home as family members watch on in disbelief.

The ad has since been pulled because a regulator found the content misleading. Further, some viewers felt it sexualized a young boy.

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 The Boy and The Piano
Company: John Lewis Partnership
Brand: John Lewis & Partners
Country: United Kingdom
Region: Europe
Year: 2018

AdRespect Score:

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